Diesel Loves

Diesel is proud to introduce DIESEL❤VES, an ongoing program and open call-to-action for fellow brands — typically considered our competitors — to share existing materials, manufacturing and creative resources to empower change.

Envisioned by Creative Director Glenn Martens as a challenge to the industry standard of brand collaborations, DIESEL❤VES proposes a more purposeful approach to the cult of brand partnerships, applying collective creativity to the perennial problem of overproduction.

For each DIESEL❤VES collection, Diesel will put its unsold stock at the disposal of a joint creative team and invite a brand collaborator to do the same. The result is a limited-edition capsule made entirely from existing materials, a 50/50 between the two brands.

Diesel and Lee contributed 100.000€ to the OTB Foundation to benefit projects with the UNHCR, the UN Refugee Agency.​ Diesel’s parent company’s philanthropic arm which is working with UNHCR on several projects in different parts of the world.

Diesel calls on fellow brands and competitors — within and beyond the world of denim — to become collaborators in DIESEL❤VES. Contact dieseloves@diesel.com for more information.